I love the EU because it makes it cheap to protect our intellectual property

Let’s say you’re the boss of MegaWidget. It’s a small company but you’ve put a lot of effort into your product, and it’s the most innovative widget on the market. You know that in order to stop people simply copying your widget, you have to protect it with intellectual property rights.
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I love the EU because it cuts red tape to help businesses trade in Europe

Let’s say you’re a manufacturer of widgets. You’ve got a nice profitable market in the UK and you think you could shift some in China too. So you look into selling in China. First off, the Chinese have different safety regulations from the UK, and also your widget isn’t quite compatible with the products currently sold in China, so you have to do some redesigning. Then you have to test to some safety standards you’ve never heard of, which you have to pay someone in China to do because nobody in the UK understands them.
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